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espanolEste trabajo busca medir la actividad turistica a partir de los beneficios economicos; entre los principales estan la reduccion de la pobreza, la generacion de empleo y la distribucion de los ingresos. Sin embargo, existen pocos datos al respecto a nivel local, por lo cual se ha planteado bajo el enfoque cuantitativo y del metodo de analisis y sintesis, a traves de encuesta a los empresarios dedicados a la actividad turistica sobre los ingresos, dependientes economicos, variaciones de temporada, para ser utilizados bajo la distribucion del ingreso del modelo de Curva de Lorenz, complementado con el Coeficiente de Gini. De esto se obtuvo que existe una mejor distribucion del ingreso en el sector turistico de la Zona Consolidada de Tungurahua con un Coeficiente de Gini de 0.403 menor que el coeficiente del Ecuador. Ademas, se observo que los ingresos anuales superan los 21 millones de dolares, de lo cual se concluye que el beneficio economico del turismo produce distribucion e igualdad entre los habitantes de una zona geografica, pues permite la equiparacion de oportunidades. Se indica que impulsar el turismo como fuente de empleo, desarrollo yemprendimiento incrementara el nivel de vida de los habitantes. EnglishThis work tries to measure the tourism activity through the economic benefits; among the main ones are poverty reduction, job creation and income distribution. However, there is few data available at the local level; For which it has been raised under the quantitative approach and the method of analysis and synthesis, through a survey of the entrepreneurs dedicated to the tourism activity on income, economic dependents, seasonal variations, to be used under the income distribution of the Model of Lorenz Curve, complemented with the Coefficient of Gini. Whereof it was obtained that there is a better distribution of the income in the tourism sector of the Consolidated Zone of Tungurahua with a Gini coefficient of 0.403 lower than thecoefficient of Ecuador. In addition, it was noted that annual revenues exceed $ 21 million. From this it is concluded that the tourism economic benefit produces distribution and equality among the inhabitants of a geographical area, because it allows the equalization of opportunities; It is indicated that boosting tourism as a source of employment, development and entrepreneurship will increase the standard of living of the inhabitants.

Efecto económico de la actividad turística en la provincia de Tungurahua. Ecuador