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This work is part of a project that tries to develop methodological strategies to analyze the consensus in disputes over hegemony. We do not have an interface that links the most abstract theoretical questions of hegemony theory with the research techniques developed by the social sciences. In order to move forward on this issue, we have developed a theoretical-methodological approach to study the interpellation effectiveness of the proposals that seek to be hegemonic. After synthetically presenting this proposal, we try to exemplify its usefulness by exposing the results of an investigation on the construction of hegemony of the agribusiness model in current Pampas agriculture.

La investigación del consenso en las luchas por la hegemonía: una propuesta metodológica y su ejemplificación en el agro pampeano actual