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The decision of the Supreme Court of Justice of the Nation to obligate the Mexican Congress to create a law that regulates the official publicity in the country before April 30, 2018 represents the opportunity to end the historical discretionary allocation of public resources to media Communication. However, the new legislation must cover, from the range of proposals; the particularities of the Press-State relationship through which the finest networks of clientelism and corruption have been woven. This study presents the case of the State of Mexico, the stronghold of the Mexican hegemonic party, where clientelism as a political strategy has infiltrated the press with tactics and other hidden, but both illegal, make it an instrument of control, conservation and expansion of power. Testimonies from leading journalists are presented together with content analysis and official expenditure reports, via Public Transparency, as evidence of the phenomenon of media clientelism in a non-electoral period, in contrast to most studies on clientelism.

Relación prensa-Estado, consideraciones hacia la regulación de la publicidad oficial en México. Estudio regional