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espanolEl objetivo del presente articulo es analizar las transformaciones en las dinamicas institucionales de las asociaciones rurales durante la vigencia del agronegocio. Sostenemos que los imperativos del nuevo modelo productivo tensionaron los perfiles institucionales que historicamente caracterizaron a las asociaciones rurales. Asi, la dirigencia rural emprendio una serie de innovaciones en su estructura organizacional, que implicaron una nueva concepcion de la labor gremial, favoreciendo aspectos ligados a una racionalidad empresaria. Exploraremos estas cuestiones a partir del analisis de una entidad de primer grado de la pampa cordobesa, lo que nos permitira una mirada mas exhaustiva de los procesos estudiados. EnglishThe objective of this article is to comment on the transformations in the institutional dynamics of rural associations during the lifetime of agribusiness. We maintain that the imperatives of the new productive model stressed the institutional profiles that historically characterized rural associations. Thus, the rural leadership undertook a series of innovations in its organizational structure that implied a new conception of union work, favoring aspects linked to an entrepreneurial rationality. We will explore these questions based on the analysis of a first degree entity from the pampas of Cordoba, which will allow us to take a more exhaustive look at the processes studied.

Entre la ruta y la empresa: estrategias de profesionalización de la actividad agropecuaria durante del agronegocio (Córdoba, fines del siglo XX)