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Under the national strategic background of "mass entrepreneurship and innovation", the integrated resources of "school enterprise combination" and integrated resources are working together to help the innovation and Entrepreneurship of college students, and the gradual formation and improvement of the training mode of innovative and entrepreneurial talents in Colleges and universities are becoming more and more important. The "three win" model of entrepreneurship education has become an important goal of business management education. School enterprise cooperation is an important direction of college education reform, and also an important direction for the reform of business administration.

Research on the "three win" Mode of "school enterprise combination" Innovation and Entrepreneurship Education in Business Administration Major