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---The main goal of this article is to reveal the advantages of dynamic pricing implementation in the international transportation of cargo by road. It will be clarified what dynamic pricing is and under what conditions and in what business areas it is suitable to be applied. The fluctuation in demand of freight services will be observed as well as its impact on price and the revenues of transportation companies. Comparisons will be made of the company revenues in case it uses dynamic prices or sticks to static tariffs. Finally, conclusions will be reached for company efficiency according to its choice of pricing strategy.

Dynamic Pricing Can Help Companies for International Road Transportation Survive COVID-19 Pandemic Crisis