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This aim of this research was to use the learning cycle approach in designing e-marketing subject and measure its effectiveness on developing systemic thinking skills and learning motivation among commercial secondary school students. To achieve this purpose, the researcher used a mixed approach of experimental and developmental research methodology. The researcher developed a systemic thinking skills test and a learning motivation scale. The researcher also developed a learning unit on the principles and concepts of emarketing to be used with students of Commercial Secondary Schools. These tools were applied on a sample consisted of 60 students from the commercial secondary schools during the 2011/2012 academic year. The results of this research revealed that the designed instruction based on the learning cycle approach has a statistical and a practical significance on developing systemic thinking skills and learning motivation among commercial secondary school students. Based on these results, a set of educational recommendations and suggestions were proposed.

mağallaẗ al-dirāsāt al-tarbawiyyaẗ wa-al-nafsiyyaẗ/journal of educational and psychological studies

Using the Learning Cycle Approach in Designing the Instruction of e-Marketing and its Effectiveness on Developing Systemic Thinking Skills and Motivation to Learn among Commercial Secondary School Students