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In ancient Sundanese manuscripts, there is a concept of “parigeuing,” which were present in the manuscripts of Galunggung (AG), Carita Parahyangan Fragment (FCP), Sanghyang Hayu (SH), and Sanghyang Siksakanda ‘Ng Karesian (SSK). This study aims to uncover the local wisdom of Sundanese leadership called “Parigeuing,” as written in the ancient Sundanese manuscripts of the 16th century AD. The descriptiveanalytical research method is implemented to describe the data in the ancient Sundanese manuscripts. Text criticism, cultural studies, and political communication are being used to study and analyze the text’s contents, following the discussion related to the concept of “Parigeuing” in the context of leadership and political communication. The primary data sources are four editions of the ancient Sundanese text of the 16th century AD and their Indonesian translations. The results obtained relating to leadership, and political communication concepts from the four texts are consistent. Based on the SH script, an ideal leader must be living up to the “Three Secrets,” which consists of five parts in fifteen characters that must be internalized in a leader and carry out the principle of “Astaguna.” The ideal leader in the SSK script must have the character of “Dasa Prasanta,” which is inherent in the leadership character from “Pangimbuhning Twah.” In the FCP text, the three of them must animate their respective characters. Prebu must “ngagurat batu,” Rama must “ngagurat weak,” and Rama must “ngagurat cai.” In addition, ideal leaders must stay away from “Opat Paharaman” and “Catur Buta.” The real character of a leader in the “Parigeuing” concept can be manifested in what should be an effective and valuable political communication.

Konsep “Parigeuing” dalam konteks kepemimpinan dan komunikasi politik berdasarkan naskah Sunda kuno