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The purpose of this research is to see how women join and participate in the political dynamics of Indonesia today. The concepts underlying the research are political socialization, public participation, preference, and gender equality. In determining preferences, a person should at least have public education, which ultimately determines the level of individual participation especially, women. The research uses mixed methods through survey, Focus Group Discussion (FGD), and interviews. The survey is conducted on-line using links through websites and social media prior to the June 28 election, consists of total 1,580 respondents. FGD is carried out after the Regional Election took place, with the aim of confirming the findings of how the women understood the candidates’ programs, how interests emerged at the time of the election, and why they finally vote. Interviews are conducted to verify the data from respondents. Based on the matrix analysis, it indicates that many voters are less informed, even though they have an interest in politics. In addition, women’s interest in choosing is based on the desire to exercise their voting rights, and voter interest is based on an understanding of the candidate’s track record through on-line media, television and social media. Even so, there are still groups of women voters who know more about candidates from the family environment, banners/billboards, newspapers, and from the General Election Commission’s material. Whereas the emerging preference for the nature of the leader is honest and integrity, has a leading and decisive experience, and close to community.

Edukasi komunikasi politik dalam menciptakan kesadaran dan minat pemilih perempuan