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"Наука і освіта", No10, 2016 98 article outlines the general principles of the presented approach based on involuntary memorisation which is opposed to the voluntary one. The author substantiates the choice of proverb-type phraseological units (PTPU) as the material of the study arguing that the said units provide favourable conditions required for the involuntary memorisation efficiency, such as vivid emotional background, students’ active involvement and their interest which may contribute to the successful development and retaining of the corresponding valeological notions and beliefs. The paper contains some examples out of the selected 300 PTPU in eight notional categories (ranging from the ‘healthy way of life’ and ‘money can’t buy you health’ to ‘don’t worry, be happy’) that may play an essential role in the valeological culture development while teaching English to schoolchildren. The author presents his arguments in favour of translation, being a hermeneutic activity, to be used as the main tool to accomplish tasks related to the selected material. The paper provides the results of the original experiment which proved that the tasks offered to the subjects stimulated their creative and mental activities, as well as contributed to the formation of their positive attitude towards the learning process. According to the results obtained through the subjects’ questioning, the average indicator of their positive attitude amounted to 4.5 out of 5,0 maximum possible.

DEVELOPMENT OF HIGHER EDUCATION–INDUSTRY PARTNERSHIP AS FACTOR OF CORPORATE EDUCATION EFFICIENCY IN THE USA