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This article aims to question media and advertising discourses, exemplified by an issue of Cosmopolitan, from a critical discourse analysis perspective and in a multidisciplinary and interdiscursive manner. Irish novelist Louise O’Neill provides a poignant critique of familiar schemes and patterns through the dystopian setting of her thought-provoking novel Only Ever Yours (2014). She is interested in problematic issues of female identity, various stereotypes related to beauty myths, objectification, female body, commodification, ageism, and other forms of discrimination. The study of her dystopian world cannot be complete without tracing some sociocultural particulars so that the reader can identify the targets deeply rooted in our culture’s popular tropes.

Beauty Magazines’ Discourse in the Dystopian World of Louise O’Neill’s Only Ever Yours