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67 and expressed in its activities aimed at the comprehensive improvement of its physical nature and the pursuit of a healthy lifestyle. The results of the analysis allowed to determine the presence of the terminology “physical culture of the individual”, “personal physical culture”. It has been established that the effective development of the personality means of physical culture is ensured by the following set of psychological and pedagogical conditions: reliance on personality-oriented education; orientation of the process of physical education to the development of general and special culture; purposeful formation of the value structure of the personality development, unity of value, characterology, physical and cultural components. Prospects for further research in this direction are the development of new approaches to optimize physical education of the New Ukrainian School on the basis of personal physical culture.

ФІЗИЧНА АКТИВНІСТЬ ТА МОТИВАЦІЙНА СПРЯМОВАНІСТЬ СТУДЕНТСЬКОЇ МОЛОДІ ДО ЗАНЯТЬ ФІЗИЧНИМ ВИХОВАННЯМ