English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

Recently, Fashion Film has reached an important position in Communication and Digital Marketing. This new format develops its own language based on an innovative audiovisual staging, very close to video art, advertising spots and music videos. Recent studies have contributed theories close to advertising, editorial and fashion communication. However, it’s necessary to pay attention to the audiovisual language of Fashion Films, articulated through the staging and digital postproduction. Beyond the message, these audiovisual pieces are characterized by an iconoclastic discourse. The study of the language of this audiovisual discourse, its filmmaking, sound and music and digital postproduction techniques and tools, will allow defining the defining characteristics of Fashion Film as an emerging format of the fashion communication, in a society determined by the new processes of communication by the Internet, transferring paper publications and traditional advertising media.

revista de la asociación española de investigación de la comunicación

La puesta en escena y la postproducción digital del Fashion Film en España (2013-2017). El nuevo formato audiovisual de comunicación en moda concebido para Internet