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A significant problem limiting the role of the Internet in advancing public sphere is the corporate colonisation of cyberspace, and subsequent marginalisation of rational-critical communication. Online corporate portals and media sites, supporting conservative discourse and consumer practices, control most attention and meaning online, and the situation are discussed with reference to examples from the 'New Zealand online public sphere'.

The corporate takeover of the online public sphere: A critical examination, with reference to 'the New Zealand case'