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This study seeks to examine in depth the behavior of pelapak and bidder for the Action Figure (AF) auction and then try to find the pattern of decision making for the second stakeholder transaction. The method of obtaining data is carried out by in-depth interviews and participatory observation, as well as detailed documentation studies of several auctioneers and bidder bidders. This research reveals empirical data from the perspective of auctioneers and auction bidders so as to get a holistic picture of the twists and turns of AF auctions. From the study conducted on the pelapak, there were found two models of AF auctioners, namely opportunistic models and fair models. From the study conducted by the bidder, it was found 5 behavioral patterns and decision making for bidder bids, namely Fad, Conservative, Aggressor, Sniper, Binary. Each of these types has a very interesting uniqueness to look at and color the concept of the relevant business world.

Pola Pengambilan Keputusan Pelapak dan Penawar Lelang Action Figure: Studi Kasus Lapak Lelang Indonesia