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ParticipACTION hopes to achieve its stra­ tegic priorities by leveraging its brand as an iconic representation of physical activ­ ity in Canada. Over the next five years, most engagement initiatives and thought leadership activities will concentrate on promoting the ParticipACTION brand and increasing visibility among Canadians (Figure 1). Revenue generation and opera­ tions will support all areas of business. Specific examples of each business sector will be described in the following sections. As pointed out by Faulkner, Yun, Tremblay and Spence,1 since 1971, ParticipACTION has been working to encourage Canadians to add more physical activity to their daily lives. To date, ParticipACTION has been largely successful. This special issue pro­ vides a basis of evidence which demon­ strates ParticipACTION’s effectiveness in increasing organizational awareness and capacity as well as readiness and advo­ cacy for promoting physical activity.2,3,4

Commentary - Moving forward: ParticipACTION’s strategic plan 2015-2020