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In the business world, hotels and restaurants are emerging as Small and Medium-sized Projects (SMEs) which are supported by increasing target customers and advertising activities. The entrepreneurs for these projects must have the ability to determine the main methods for increasing their target customers to achieve high profitability. The aim of this research is to specify the contributions of determinations for identifying target customers in hotels and restaurants. The researcher seeks to point out and call attention to the problems of these enterprises and to develop some solutions related to the recent problems, to specify what kind of marketing methods are used and to analyse targeting strategies for enhancing their activity as hospitality enterprises. The study depends on respondents from the entrepreneurs and managers of 10 hotels and restaurants; it uses survey questions to analyse their attitude towards the strategies for identifying target customers. The results of the study indicate some effective methods for identifying target customers. “Customization in administration” takes the primary spot (48%), “fulfilment in past visits” positions number two (46%). Consecutively, “high calibre of administration” (44%), “uncommon consideration regarding visitors” (38%) take part in the rundown.

international journal of business and economic affairs

Proposed Framework for the Factors and Determinants of the Identification of Targeted Customers for Small and Medium Enterprises, Applying to Hotel and Restaurant Services