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Empowering rural women through innovation has become a vital focus in the developing world. Innovation and womens empowerment are rarely discussed within the same context, but each has essential values for human progress. This paper discusses how the social innovation model can help rural women, especially in the B40 group, to develop their skills of marketing to growth their business. Social innovation model provides better opportunities for entrepreneurs to improve their business strategy. The study began with the selection of respondents based on purposive sampling in setiu wetland, then proceed with the analysis phase to deciding on the suitable module and technological solutions. The modules are designed to equip the participants with skills in doing e-business. Then proceed with the development phase, which all participants are required to attend five training sessions to ensure they have their own Facebook page and be able to manage it properly. The impact of this research could empower the targeted marginalized group with the knowledge of information engineering, increase their awareness and utilization of Information and Communication Technology (ICT) in their everyday actions.

Empowering Rural Women Entrepreneurs Through Social Innovation Model