Marketing of Innovative startup

In this article the problem of understanding of the place and essence of an innovative product startup marketing is discussed. The marketing concept of an innovative startup maintenance at stages of PreSeed, Seed and StartUp is formulated. It is shown that at different stages of a startup life cycle it deals with various consumers. The structure of the actions for each stage, directed to understanding of the market and consumers, is described. Classification of innovative startups markets stages is offered. The authors formulated a task to define how marketing influences at the startup as well as how critical is its transformation from one stage to another. In the research it is seen that startup marketing must use its specific set of instruments at every stage. At the PreSeed stage the main participants are businessmen who introduce an idea, and market can be determined as market of ideas. At the Seed stage investors are key clients and search of future customer becomes the main marketing goal. At the Sale stage market of startups is forming, where investors and final customers become principal figures.