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Abstarct. Contemporary book manufacturing and book distribution developmental tendencies has been analysed. Advertising new printed book formats, extra reality books, electronic editions and network literature has been singled out as a strategic priority development of the advertising sphere of books industry. Development and implementation of side forms of advertising communication formats: event projects, image technology, book mates, development of new forms of introducing advertisement information (storytelling, longread etc...). The author connects the prospects of the development of the industry with the evolution of the scientific and technical spheres, with the introduction of new formats for information presenting.

STRATEGIES OF DEVELOPMENT OF ADVERTISING AND COMMUNICATIVE SPHERES OF THE BOOK INDUSTRY