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The article analyzes the importance and current status of small and medium-sized family businesses. The business consultant role in strategic decision-making affects the survival and development of small and medium-sized family enterprises. The paper also analyzes the status of hiring consultants in small and mediumsized family enterprises in Vietnam, thus pointing out the issues that need to be studied, as well as the contribution of research results to the enhancement of business survival.

THE RELATIONSHIP BETWEEN CONSULTING AND STRATEGIC DECISION–MAKING IN THE SMALL AND MEDIUM SIZED FAMILY FIRMS – THE CASE IN VIETNAM