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This article is devoted to the semantic analysis of stimulus words of the concept "Culture" in the language consciousness of Yakut language seakers. There are 15 stimulus words, which were revealed as a result of the analysis of 25 Russian and 25 English definitions of the word “culture”. The associative experiment is the basic method to get the world image of language speakers. Analysis of one word-stimulus (Folklore) is presented in this article. Comments on the received reactions to this word-stimulus are of interesting material, revealing the content and meaning of the stimulus-word. The most frequent reaction to word-stimulus ‘folklore’ is olonkho. Olonkho is a key moment in the folklore of the Sakha people.

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SEMANTIC ANALYSIS OF STIMULUS-WORDS OF THE CONCEPT "CULTURE" IN THE LANGUAGE CONSCIOUSNESS OF YAKUT LANGUAGE SPEAKERS (on the example of the stimulus-word "folklore")