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Effect of Psychological Capital and Risk Taking Behavior of Business Success Entrepreneurs of Ethnic Women Take the Utilizing E-Commerce. The shift of culture from traditional society to modern society provides opportunities for women, especially Minang’s women, to align themselves with men in terms of achievement (Saputri and Himam, 2015) one of which is entrepreneurship. Psychological capital is an important element (Hmileski and Carr, 2007), besides risk taking behavior that is used as a medium to improve skills and success for entrepreneurs (Manshor in Alese, 2010). The high growth of e-commerce use in Indonesia is 26.4%. of the total online transactions that occurred (Tech in Asia, in SP e-commerce, 2014), provided new choices for Minang ethnic women to develop their business potential. Participants in this study amounted to 107 Minang ethnic female entrepreneurs who pursue micro-crafts and traditional Minangkabau culinary businesses online. The research method used is descriptive research with a quantitative approach. The sampling technique used in this study is non probability sampling with incidental sampling design. ANOVA test results show that variable psychological capital and risk taking behavior have an effect on simultaneously (simultaneous) on business success with a significance value of 0.00 <0.05 with a calculated f value of 53.71 greater than f table which is 3.92. Based on the results of multiple regression analysis, the influence of psychological capital on the success of entrepreneurs is greater than the effect of risk taking behavior. This can be seen from the amount of Standardized Coeff (Beta) psychological capital = 0.513, while the risk taking behavior = 0.246. Keyword: Psychological capital, risk taking behavior, success entrepreneur,

PENGARUH PSYCHOLOGICAL CAPITAL DAN RISK TAKING BEHAVIOR TERHADAP KEBERHASILAN USAHA WIRAUSAHA WANITA ETNIS MINANG YANG MEMANFAATKAN E-COMMERCE