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Along with the rapid growth of Information and Communication Technology, legal, social, and cultural issues concerning the use of Internet and social media are becoming new problem lately. This research discusses conflicts that occur in the Indonesian cyber world related to the language used on internet-based communications. Prior to Indonesia's 2019 presidential election, the Indonesian social media and other internetbased communications, i.e. Facebook, has become a scene of conflict between supporters of presidential candidates or political party supporters who post updates and comments that are often notoriously provocative and potentially provoke not only verbal disagreements but also harassments and bullies related to ethnicity, groups, and religions. This purpose of this research is look deeply at the aforementioned problems. This study is mixed qualitative and quantitative research that uses digital ethnography method for data collection and pragmatics approach. The esult from this research is a linguistic-based model for avoiding and resolving conflicts among users of internetbased communications.

POLITENESS STRATEGY TO PREVENT AND RESOLVE CYBER-CONFLICTS AMONG INDONESIAN INTERNET USERS: A CYBERPRAGMATICS APPROACH