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The concern with results and best practices is part of the daily routine of managers and companies; this concern also includes strategic planning. In this context, this research sought to answer the following question: what is the structure of the organizational mission of companies classified as "Best and Biggest" in Brazil? For this, we analyze the organizational mission of the 500 best ranked companies in the ranking "Best & Biggest of 2012", published by Abril publisher. It was possible to observe that the most present aspects are the identification of self-concept and fundamental values, philosophy, technologies and essential competences and behavior of the organization; products and services; and sustainability issues (social and environmental. Although it is not possible to say that the presence or absence of these aspects in the analyzed missions is responsible for the performance of companies, we can say that they are present in the organizational mission of the 500 "Best and Biggest of 2012".

A Missão Organizacional das Melhores e Maiores Empresas do Brasil