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This research addresses creative economy, wherein creative industries are deemed amongst the economy's most dynamic sectors and are characterized as being those that highly prize intellectual capital, invest in technology and innovation. Collectively, these in turn offer individuals, businesses and cities opportunities to generate economic growth and development. The study herein presented sought to examine the application of creative economy at information technology companies. To this effect, IT professionals and others who work at large technology companies were interviewed so as to identify creative economy characteristics at companies comprised by this specific economic sector. Findings enabled the conclusion that creative economy is effectively present in IT companies´ day-to-day routines since the former is reportedly a sector that features a high degree of both dynamism and constant change, whereby creative economy characteristics help companies innovate whilst simultaneously hallmarks as being extremely demanding.

Economia Criativa: Aplicação nas Empresas de TI