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Norlan Leygonier Santana, born in 1977 in the San Miguel Del Padrón borough of Havana, Cuba, visited Finland for the first time in 2004 while on tour with the rap duo Alto Voltaje. At the time, Norlan was with fellow rapper Alexander Pérez Hernández, as Alto Voltaje, signed to the rap agency of the Cuban state (Agencia Cubana de Rap) and intimately involved in Havana’s significant hip hop movement. Following the tour, Norlan moved to Finland in 2005, and acquired the epithet “El Misionario” (the missionary), referring to his ambition to promote “Latin” music in his new country of residence. Since then, Norlan has worked in Finland actively as a performing and a recording artist, a DJ and a club promoter, merging different musical styles, both in his own music and his DJ sets. In his recordings, stylistically associated mostly with the Spanish Caribbean reggaeton genre, Norlan has included lyrical and musical references to the Latin-American carnival tradition (Masivo Music International 2013a), Finnish rock icons Popeda (Masivo Music International 2013b), and the recent Ghanaian “Azonto” dance (Norlan El Misionario 2014), creating, as this study will show, a distinctive blend of subversive club music. This fusion of styles can also be heard in Norlan’s DJ sets and particularly in the Sauna Caliente (hot sauna) club concept he has hosted since 2008, which will be the focus

Sauna Caliente: Hybridity in the performance persona of Cuban DJ Norlan working in Finland