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As environmental pollution problem becomes increasingly seriousthe driving force of green technological innovation from the government and public consumers is currently strengthening. Hence relationship of mutual restraint and interaction exists among the governmentinnovative enterprises, and general consumers are quite concerned. This paper proposes the tripartite evolutionary game model of the governmententerprises, and public consumersthen applies dynamic game evolution theory to build the third-party game payoff matrix, analyses the influences of enterprises, governments and consumers decision on green technology innovation through evolution model, the results show that pollution resistance measures of consumers will promote the diffusion of green technology innovation to some extent, high pollution regulation of governments make contributions to the green technology innovation as well.

Research on Dynamic Game Model of Enterprise Green Technology Innovation Driving Force