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Under the current situation, the social development needs more and more talented persons with comprehensive quality. In the process of cultivating talents in sports industry, managers need to train students or learners to master the basic knowledge of humanities and social sciences, as well as management and economy, on the basis of actual industrial development and social needs. At the same time, they also need to have sports industry related organizational management and guidance and consultation and other knowledge. How to effectively grasp the difference and common ground between the talent training of sports industry and the social demand is the problem that should be paid attention to in the training of sports industry talents at present. Based on this, the research and analysis are carried out in this paper.

Research on Talent Training and Social Demand of Sports Industry in Jilin Province