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The overseas warehouse alliance is a significant innovation of logistics mode in cross-border e-commerce. The mechanism of revenue distribution is scientific and reasonable which guarantees the stable operation of the overseas warehouse alliances. Shapley value method has some disadvantages of revenue distribution for the overseas warehouse alliance, These deficiencies can be properly modified by introducing the personalized service factors, so that the overall profit of the alliance is optimized.

Study on Income Allocation of Overseas Warehouse Alliance which Based on Shapley Value