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With the further strengthening of the globalization trend and the deepening of China's opening-up to the outside world, all levels of colleges and universities have strengthened the discussion of English teaching mode in the process of teaching. At present, the continuous integration of science and technology and education industry has prompted the education sector in China to strengthen the promotion and application of the MOOC teaching model. Based on this, this paper analyzes and discusses the challenges faced by college English teaching activities in the context of MOOC era, and analyzes the countermeasures. It is hoped to provide multiple teaching modes for college English education. Due to the development of the times and the advancement of educational technology, the teaching staff of our country realized the integration of the resources of famous schools and famous teachers with the help of the network platform, and promoted the creation of online courses and personalized flexible learning modes. In fact, this MOOC model tends to have a greater impact on traditional university education in the process of widespread promotion. Based on this, in the process of carrying out college English teaching activities, it is necessary to strengthen the analysis of the MOOC model, and scientifically and properly handle the impacts and problems caused by it, and ensure the sustainable development of college English teaching activities. This provides a complete learning experience and learning method not only on the Internet to establish a platform for free communication, quality education resources for online education, centralized teaching, interaction between teachers and students. MOOC has quickly passed, and it has been developed for two years and is widely regarded in the world as "the most profound technological change in the field of higher education in the past 500 years." 1. Mooc Mode Overview The so-called MOOC, refers to the large open online course (massive open online courses), the teaching model was originally co-founded by top American universities to provide more channels and learning resources for learners. In the process of implementation, this model can bring university education into the “4A era”, ensuring that students can learn the content of the course they are interested in anytime and anywhere[1]. In general, MOOC model in the promotion process, generally have four characteristics, namely, the diversification of teaching tools, resources, and second, curriculum resources easy to use, the 2019 International Conference on Arts, Management, Education and Innovation (ICAMEI 2019) Published by CSP © 2019 the Authors 288 third is of course a wider audience, Fourth Class Participation autonomy Strong. It is precisely because the MOOC model has many advantages in the process of implementation, so it is favored by learners, and has a certain impact on the traditional teaching mode in the process of promotion and application[2]. 2. Development Opportunities for College English Teaching in the Age of MOOC With the promotion of the MOOC teaching model, China's college English courses are facing new opportunities in the process of development, which contributes to the efficiency and quality of the course teaching. In this regard, the author summarizes the development opportunities of college English teaching in the era of MOOC. The specific contents are as follows: 2.1. Realize the Individualized and Innovative Development of College English Education In fact, the MOOC teaching model often uses the network and multimedia platforms as the medium of communication in the process of promotion. Therefore, it has rich educational resources in the implementation process, and can break the time and space restrictions of teaching. Students can choose to learn according to their own interests. Courses to meet the individual needs of students. In addition, the courses in the MOOC mode are often student-centered in the setting of teaching content, which fully mobilizes students' interest and enthusiasm for learning, and further enhances the humanization level of the course teaching. At the same time, the model often interacts with students in a multi-faceted and multi-angled manner, and integrates multiple assessment mechanisms, thus enabling the development of students' innovative abilities. The lack of educational resources is relative to the increase in admissions. This is a student of a personalized university. The university of humanitarian university English teaching, in fact, many universities and even large classes of up to 100 people will take the citizen English class. Teachers can't master each student's English learning situation, students' English learning enthusiasm and student initiative, and the empty promise "individuals" are reduced to solve in class, their own problems can not have one. According to the interest of their relevant English language courses to break the time and space of the educational platform and MOOC, students are constrained by the English situation to carry out their own learning progress, and selected, actually they learn English according to the specific situation, which is personalized, You can choose the time and place of the human way to improve the efficiency of students' English learning and improve their academic performance [3]. The following are the weights of related indicators. Table 1 Weights of related indicators Index Creative Process Popularization Weight 0.4325 0.2374 0.2301 2.2. Optimize the teaching process When the MOOC model is implemented, it can often improve the situation that the content of the classroom teaching is single and backward. In fact, the MOOC course enriches the teaching content by means of the Internet and other platforms, and presents diverse characteristics in the teaching mode, which promotes the widening of teaching channels. This open teaching channel and method can, to a large extent, create a good teaching environment for students and promote the improvement of students' English proficiency. In addition, the MOOC model optimizes the English

Challenge and Coping Strategies of College English Education under the Background of MOOC Era