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There are still many problems in power companies in China at present, which lead to shortcomings such as weak market awareness and low service quality of power companies. With the continuous progress and development of the society, the current development model of power companies can no longer meet the needs of social development. The business management and management model requires further reform and innovation. Under the new normal, the premise of ensuring the stable development of electric power enterprises is to do a good job in the innovation work of electric power enterprises, including applying new technical means in the development process of enterprises, innovating innovative ideas and management strategies of enterprises, strengthening human resource management, and other related countermeasures. The development of power companies is different from the development of other industries. Power has a wide range of uses, convenience, and efficiency. Power energy is one of the important energy industries in China. People's production and life are inseparable from power and energy. Important factors of social development and economic progress, even if sudden power outages will have certain impacts, such as: traffic chaos, enterprise suspension, etc.; such a situation will not only cause urban traffic, but also bring huge economic losses to enterprises, etc. From this, it can be seen that the influence of electric energy on society and people's lives is great. At this stage, power companies have become the main industry to improve the national economic level. With the continuous development and progress of the social economy, the development of China's power companies has also undergone great changes, and there are certain developments in the development and management of power companies. Power companies have also turned from the seller's market to the buyer's market. Under such a development background, China's power companies have gradually become market-oriented, and the development of power companies has become the focus of society. 1. The Development Status of Power Companies 1.1. Lack of Market Awareness The production content of power companies is mainly electric energy. At present, China's power generation forms are more diversified. In addition to traditional water conservancy and wind power generation methods, there are nuclear power and solar power generation forms. Firepower and hydropower generation methods are relatively mature power generation technologies in China. The 2019 International Conference on Arts, Management, Education and Innovation (ICAMEI 2019) Published by CSP © 2019 the Authors 30 advantages of hydropower generation are relatively large, so it has received a lot of investment and policy support from the state, such as: no pollution, no pollution, etc. The famous Three Gorges Hydropower Station is a typical hydropower station. At this stage, the most indispensable part of people's production and life is the power resources. The power resources show the development civilization of the country to a certain extent. The traditional marketing model of China's power companies has always been in a monopoly position. Although many reforms and innovations have been carried out, there are still many problems, such as: the marketing model and management model are relatively backward, the enterprise development lacks innovation, and the standard is lacking. Management system, etc., although the company's continuous reform has achieved certain achievements, but in the actual development process, it is necessary to carry out innovation and development in line with social needs, which shows that China's electricity market has not achieved real establishment. 1.2. The Service Quality of Power Companies is Low The most basic problem of China's power companies is that it is more difficult to pay fees. In many places, there are fewer windows and service points for power payment. In the service process of power companies, if there are new services such as new installations, it is more complicated to handle the relevant procedures. It is easy to bring unnecessary trouble to customers. In the peak period of electricity consumption, people have higher electricity consumption rates, and the higher the rate of power failure, the demand for electric power repairs has also increased. If there is a bad weather, the repair problem is also Will become more difficult. 1.3. The Marketing Management Structure is Relatively Backward At this stage, the marketing service system of China's power companies is still relatively backward, there is no perfect marketing management structure, the relevant management system and supervision system are not relatively sound, and the functions of power enterprise services are not fully utilized. In addition, the management structure of power companies has not been adjusted in a timely manner. The marketing organization cannot change with the development needs of the society. It only realizes a single marketing function, and has not changed to market development, enterprise business decisions, etc. On the level. Moreover, due to the complexity of the marketing process of power companies, the handling of business needs to go through several relevant departments, and the approval procedures for internal work are relatively slow, which affects the efficiency of power marketing. 2. The Problems in the Marketing Management of Power Companies 2.1. Enterprise Property Rights Issues In the property rights system of China's power companies, corporate assets are owed by the state and enterprises are also state-owned enterprises. However, the actual investment sources of enterprises are diverse. There are not only national capital investment and local capital investment, but also exist. The self-raised funds of enterprises, the related property rights issues and relationships of power companies are relatively complex, and the interests of investors and other factors, local and enterprises pay more attention to their own interests and returns, resulting in the loss of state capital investment is more serious, Relevant governments have also neglected the supervision and restraint of power companies . How far can the development of power companies go, depending on the ability and level of operators and managers. If there is a lack of democratic decision-making in the

Discussion on the Current Situation and Development of Power Enterprise Management under the New Normal