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Since the launch of the concept of "mass entrepreneurship and innovation", Chinese colleges and universities have made tremendous efforts to encourage the undergraduates’ education of innovation and business startup. In this process, the importance of college counselors cannot be overstated. This article discusses their functions in the education of innovation and business startup, examines the difficulties and proposes several strategies, which can provide potential reference for colleges and universities in the future innovation and business startup education.

Discussion on the Ways for College Counselors to Improve their Guidance on Innovation and Business Startup