Open AccessSIMBOL-SIMBOL PESAN PERSUASIF MELALUI DESIGN POSTER EVENT MUSIK NGAYOGJAZZ FESTIVAL
Author(s) -
Universitas Lampung,
Muhammad Febry Ramadhon,
Ahmad Rudy Fardiyan,
Universitas Lampung
Publication year - 2018
Publication title -
vol 3 no 2 (2019) 6th edition
Language(s) - English
Resource type - Journals
eISSN - 2715-0089
pISSN - 2443-3691
DOI - 10.23960/metakom.v2i1.18
Subject(s) - meaning (existential) , documentation , appeal , jazz , semiotics , visual arts , event (particle physics) , art , aesthetics , media studies , psychology , computer science , sociology , epistemology , philosophy , political science , quantum mechanics , law , psychotherapist , physics , programming language
Poster is a media which using a visual appeal to introduce, to inform, and to persuade their audiens. The right symbols used in a poster determined the success of the poster to achieve it goals. The purpose of this research is to find out what and how persuasive symbols used by Ngayogjazz Music Festival poster on 2013-2016 period. Using a triangle meaning semiotics method by Charles Sanders Pierce, this research was a qualitative type research, where the data collected through documentation and literature. The results of this research show that the aesthetics part is not the only thing considered in the visual design of the poster. The most important thing is the collaboration’s meaning of high culture on jazz music with the traditional culture of locals.
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