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of thesis cand. of philol. sci.]. Saint Petersburg, 2010. 25 p. (in Russian). 16. Egorova K. A. Lingvisticheskiye osobennosti bytovoy leksiki turizma na materiale autentichnykh angloyazychnykh putevoditeley po Rossii. Avtoref. dis. kand. filol. nauk [Linguistic features of everyday vocabulary of tourism on the material of authentic English-speaking guidebooks in Russia. Abstract of thesis cand. of philol. sci.]. Saint Petersburg, 2013. 23 p. (in Russian). Volkanova E. V., Herzen State Pedagogical University (Naberezhnaya reki Moyki, 48, St. Petersburg, Russian Federation, 191186). E-mail: liza_volkanova@mail.ru

DIDACTIC POTENTIAL OF ETHNOCULTUREMAS IN TEACHING THE ENGLISH LANGUAGE TO SENIOR CLASSES OF SECONDARY SCHOOL