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There is an attempt to address the impact of processes of individualization and globalization on the specific manifestation of human freedom in contemporary culture. The author highlighted and systematized the concept of freedom in the context of contemporary processes of globalization and individualization, creating the need to develop new life strategies of personality. It is shown that the continuum of the life strategy of personality allows to overcome the discreteness of segments of the socio-cultural reality and the environmental asynchrony through reaching a new level of self-realization.

INDIVIDUALIZATION AND GLOBALIZATION PROCESSES INFLUENCE ON THE HUMAN FREEDOM MANIFESTATION SPECIFICITY IN THE XXI CENTURY CULTURE