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Following the national scientific tradition, the core of the profession "architect" can be defined as a continuum of competencies common to all types of architectural work. In turn, competencies consist of specialized skills and knowledge. In the historical process of the development of the profession, new types of competencies appear that form the basis of new specializations. Some of the emerging competencies transfer into the core of the profession on being mastered.  The authors of the study have developed a model that allows describing and analyzing the principles of expanding the core of the profession "architect" under the influence of innovative skills and knowledge.  The model consists of four basic components: "the profession" architect "; "technological factors", "goal-setting factors" and "architectural-typological factors". The object of the research, based on which the model is built, is the profession “architect”. The three other components of the model are described based on what factors new competencies form and how they affect the expansion of the core of the profession.  The article examines the role and place of goal-setting in the general structure of factors that form the profession "architect". The model developed in the study proposes to consider the development of goal-setting factors in architectural design in three main areas: ecosphere, technosphere and society. In turn, each of the directions of goal-setting is considered from the point of view of three main hierarchical levels: strategic, tactical and local. This approach made it possible to identify and analyze the main clusters of competencies that form and expand the core of the profession "architect" under the influence of the goal-setting factor in architectural design.

FACTORS OF GOAL-SETTING IN ARCHITECTURAL DESIGN AS A STIMULATION FOR THE DEVELOPMENT OF THE PROFESSION’S CORE