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Oral care products are the products that are used to cleanse the oral cavity, freshen the breath, and maintain good oral hygiene. Since the dental industry is expanding day by day, numerous types of oral care products are available in the market which makes the selection process very difficult. There are different approaches which influence the choice of oral care products. Among them, personalized approach ranks at the top and should be used by the people to identify the best formulation of oral care that fits into the requirement of the people as proper selection of appropriate oral health care product can play a critical role in improving oral health and also in preventing dental diseases. Hence, the present review was conducted with an aim to explore different factors affecting the choice of oral care products, more specifically with respect to the personalized approach in oral care products consideration.

Exploring the Factors Influencing the Choice of Oral Care Products: A Review on Personalized Approach