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This article aims to measure the qualitative aspects used by different subgroups of the Kumiai ethnicity for their cultural product offering. This due to the fact that there are differences in levels of economic development and public penetration, even though it's a same native people with a common language, culture, ideology and history, but divided by the political border between Baja California Mexico and California United States.

Toma de decisiones para la oferta de productos culturales Kumiai / Decision-making for the Kumeyaay cultural product offering.