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This research was conducted in order to (1) to design and implement applications Markerles Augmented Rality Legenda Asal Mula Selat Bali (2) determine the user response to the application of Markerles Augmented Rality Legenda Asal Mula Selat Bali. It is time that technological advances are used as a means to re-awaken the culture of Bali, especially in terms of folklore for the preservation of culture can be built with the help of technology. This study uses using process R & D (Research and Development) with a model ADDIE (Analysis Design Development Implementation Evaluate). ADDIE Model consists of five phases, namely Analysis (Analysis), Design (Design), Development (development), Implementation (Implementation) and Evaluate (Evaluation). The final result of this research is a software application that can run on devices with operating system Android is an application Markerless augmented reality techniques user defined targets (UDT) to display 3-dimensional animation stories Legend Origins Bali Strait complete with voice narration story in English Indonesian and English and accompanied by a musical accompaniment. Based on calculations performed, the application is in the excellent category in each test. Based on test results, this application can be applied in communities in order to serve as a medium to introduce and preserve the Balinese folklore. P-ISSN : 2303-3142 E-ISSN : 2548-8570 Vol. 7. No. 1. April 2018 Jurnal Sains dan Teknologi | 91

Pengembangan Aplikasi Markerless Augmented Reality Legenda Asal Mula Selat Bali