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The issue of television violence presents a most unsettling dilemma-a conflict between the desire to protect the public from potentially harmful mass-communicated influences and the desire to preserve the electronic media's First Amendment rights. For forty years, television activists, legislators, social scientists, and members of the television industry have debated all sides of this issue.2 At one extreme, the television industry's most vehement

"Viewer Discretion Is Advised": A Structural Approach to the Issue of Television Violence