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The number and variety of media outlets in the United States far exceed those in any other nation. Sixty percent of American homes receive cable television service, enabling the average household to view twenty-seven different channels.1 Over 10,000 radio stations compete for listeners and over 40,000 journals and magazines are published in the United States every year.2 As media outlets have expanded, so have the number of commercial messages reaching the average consumer. Network television 3 commercials, for example, have increased greatly. From 1965 to 1990, the number of commercials shown on network television increased threefold, from approximately 1,800 to almost 5,400 per year.4 Moreover, this number increases 20% annually.5 Networks can broadcast five or six consecutive advertisements during a single commercial break, averaging 10.5 minutes of commercial time per hour of prime-time programming. 6

Advocacy Group Boycotting of Network Television Advertisers and Its Effects on Programming Content