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This article discusses how representations of individual discipline and risk-taking in mass media inform the broader public discourses about public education and the public sector generally. Such representations and narratives about individual discipline and risk-taking often function in mass media as moral imperatives of consumer culture. Such moral imperatives of consumer culture not only replace a civic morality of political engagement more consistent with democratic ideals and participatory culture but also typify and even stimulate the shifting of politics onto a moral register and language that has characterized neo-liberal ideology, third way post-politics, and that informs contemporary US politics, especially evident during the ‘War on Terror.’ The article discusses these matters through the media spectacle of a Utah woman who permanently tattooed an advertisement for a casino on her face to pay for her son's private school tuition and through the gambling problem of former Secretary of Education and educational entrepreneur William Bennett.

Gambling with the Future of Public Education: Risk, Discipline, and the Moralizing of Educational Politics in Corporate Media