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The harmful effects of objectification and self-objectification have been widely investigated, but few studies have examined factors that may predict self-objectification. This research intends to assess the protective versus risk role of sociodemographic and physical characteristics (age, BMI), psychosocial variables (self-esteem; self-oriented perfectionism and socially prescribed perfectionism), and social factors (influence of family and friends; internalization of media standards) on self-objectification in men and women. The selfobjectification was assessed with two subscales of the Objectified Body Consciousness Scale: Body Shame and Body Surveillance. Participants were 812 Italian adults of different age cohorts (age range 21-60 years; 50.7% females) recruited via a quota sampling method. Two regression models separately for males and females were performed. Results showed that mass media influence was the strongest predictor for body surveillance and body shame in both men and women, whereas gender-related patterns emerged for physical, psychological, and relational variables with age as moderator.

Protective versus risk factors for self-objectification in different age and gender cohorts