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Arrow signs are often used in crowded environments such as airports to direct   observers’ attention to objects and areas of interest. Research with social   and symbolic cues presented in isolation at fixation has suggested that   social cues (such as eye gaze and pointing hands) are more effective in   directing observers’ attention than symbolic cues. The present work examines   whether in visual search, social cues would therefore be more effective than   arrows, by asking participants to locate target objects in crowded displays   that were cued by eye-gaze, pointing hands or arrow cues. Results show an   advantage for arrow cues, but only for arrow cues that stand out from the   surroundings. The results confirm earlier suggestions that in extrafoveal   vision cue shape trumps biological relevance. Eye movements suggest that   these cueing effects rely predominantly on extrafoveal perception of the   cues

The effects of social and symbolic cues on visual search: Cue shape trumps biological relevance