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The image of a tourist destination to a large degree contributes to  decision-making while selecting and visiting a destination. Therefore,  creating a positive image in mind of the consumers is vital for the said  destination. In the analysis of image of Belgrade and Novi Sad from the  perspective of foreign tourists, it has been established that the image is  associated with the domain of entertainment and night life, quality food and  drinks, as well as the hospitality of local population. The image of rich  history is also connected to Belgrade, while cleanliness is attributed to  Novi Sad. The differences in the image of these two cities are most  frequently located in the aura of the location, that is, the ambiance  predominant in the city. While Belgrade is fast-paced, wild, full of life,  Novi Sad is charming, romantic, slow, quiet and peaceful. What can be noted  is that neither Belgrade nor Novi Sad do not have any tourist attractions  that are extremely attractive for tourist, such as the Eiffel Tower in Paris,  Red Square in Moscow, The Statue of Liberty in New York. Creating provocative  tourist attractions is necessary to drastically increase the number of  tourists. Novi Sad has made a significant step in that sense by organizing a  music festival - Exit, however, the downside to using such events as tourist  attractions is their temporal limitation (they most frequently last several  days a year), which is insufficient for the city to make larger profit from  tourism.

The image of Belgrade and Novi Sad as perceived by foreign tourists