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The paper presents results of an empirical study of the importance of   qualitative and quantitative dimensions of business success for female   entrepreneurs in the Republic of Serbia. There is empirical evidence that   qualitative components, such as customer and employee satisfaction, relations   with stakeholders, and family-work balance are more important to Serbian   female entrepreneurs. Quantitative components (profit and employment growth,   personal wealth, and other personal goals), although lower ranked, are also   an important aspect of business success. These results also confirm that   female entrepreneurs in Serbia have a diverse perception of business success

Aspects of the business success important to female entrepreneurs in urban areas of the Republic of Serbia: A pilot study