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https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

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The article is theoretical and empirical in nature. The theoretical part presents the specificity of market behaviours of contemporary final purchasers. The research aim was a comparative analysis of the two segments representing respondents identified on the basis of their place of residence. Prosumptive activity of the respondents was analysed. The research hypothesis that respondents’ place of residence diversifies their prosumptive activity was not confirmed.

Specyfika prosumpcji jako zmiany w zachowaniach rynkowych nabywców finalnych ze względu na miejsce ich zamieszkania