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An efficient education system ensures the proper formation and development of the country’s human and social capital and it is one of the key aspects of the development of any state, its competitive and knowledge-based economy and high level of social standards. In the developed countries of the world, the issue of its balanced financial provision, both at the expense of the state and the non-state sector, is given considerable attention, especially in the context of the spread of the new concept of lifelong education. This concept presupposes, above all, the addition of existing national education systems to institutions (both formal and informal) that ensure the satisfaction of the educational needs not only of children or adolescents, but also of adults. In fact, the principle of continuity in the educational sphere is being introduced, which is related to the requirements of our time to the constant updating of knowledge and obtaining additional skills (for example, critical thinking, communication, team work, adaptability, etc.). However, considering the wide range of educational services within the lifelong learning system (LLS), there is no clear solution to the issue of financial support for these institutions, and therefore we propose to consider this issue through the prism of such economic theories as the theory of public and private goods that will help to identify educational services in the sphere of preferences of economic agents and identify the optimal sources of financing from an economic point of view.

MANAGEMENT OF EDUCATION IN THE CONTEXT OF ITS FINANCIAL SUPPORT AS A PUBLIC-PRIVATE GOOD