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Ukraine’s agricultural sector is currently undergoing rapid growth. It contributes 15– –20% of the country’s GDP (compare that to the 3% EU agriculture contributes) while 35% of the proceeds Ukraine receives in foreign currency come thanks to the agricultural sector. Ukraine is gradually assuming a leading position in the production of agricultural products in the world: It is among the top 10 global exporters of vegetable oils and cheeses, and it is one of the largest suppliers of cereals to the world market. But the increase in production and labor productivity are tempered by unemployment, labor migration, a deepening demographic crisis, poverty, and a declining social structure. Marketing as a management concept of modern agricultural production should play a particularly important role in solving the problems of the agricultural sector. In rural areas, 7 million farmers have acquired the rights to land. In the meantime, division and privatization of agricultural lands and their distribution among former employees of collective farms could not be the basis for sustainable socio-economic development of the agricultural sector and the development of individual (family) forms of agriculture. Land relations in Ukraine’s agricultural sector often function on a lease basis, which complicates the economic activities of the agricultural enterprises that own the land and affects their marketing decisions.

The place of lessors of land shares in the system of agricultural marketing in Ukraine